With a smart move 3 UK eventually starts targeting younger segments of the mobile market launching a series of Critters characters adapted by Meme Digital. 3 has also decided to start an online marketing push by sponsoring the latest release of MSN Messenger with these characters. The version has been already downloaded by 10.000 users. I very much appreciate Hutchinson move and I hope they will update their marketing approach in Italy also… Here they’re only able to run pathetic TV spots starring second class testimonials.
MSN has announced the 7.0 version of its IM application Messenger and a new service called MSN Spaces through which millions of consumers can share their stories with their friends and family or the entire world. The advertising opportunities offered by the application appear to be particularly attractive. MSN has announced Volvo Cars North America will be the first to run a campaign on MSN Spaces, trying to take advantage of a deeper brand integration through a rather unobtrusive channel. Also Adidas and Sprite have chosen MSN Messenger to make users experience their branded content. Sprite has created “The Scenario” a branded online entertainment experience designed for teens, while Adidas offers branded theme packs to promote its newly launched Adidas_1 Show.
MSN has signed a deal with MTV to sponsor the 2004 edition of MTV Icon. The initiative is a clear sign of MSN’s intention to heavily invest in online music. MTV Icon 2004 will celebrate the Cure and MSN will be able to exclusively offer their music. Marketing Directo (in Spanish) explains MSN Messenger will play a key role in the promotion, broadcasting the Cure’s concert from London on September 17th. There will also be a competition connected to the event: through MSN Messenger it will be possible to win tickets to the show, or to join a live chat with Robert Smith and the other group members.
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