Mission Zero for Pirelli
Actress Uma Thurman and director Kathryn Bigelow are the two stars involved in the second Pirelli online movie. Last year the tires brand debuted in branded online entertainment with The Call, starring John Malkovich and Naomi Campbell. The new movie, “Mission Zero” has been created to promote the P Zero tyre and features a car chase with Uma Thurman driving a yellow Lamborghini.
Being behind a firewall at work I wasn’t able to watch the movie, but looking at the homepage I can’t avoid saying that the poster seriously reminds me of Kill Bill: the association Uma Thurman / yellow is very strong.
The agencies behind “Mission Zero” are Leo Burnett Italy and Nurun. An interesting side-note copy & pasted from the Nurun press release “The Pirelli Film experience comes at a strategic time in the online video world where predictions of more than 157 million users by 2010 (up from 108 million in 2006) aren’t uncommon (Source: eMarketer). Additionally, a recent report from Strategy Analytics predicts that by the end of 2007, the online video market will grow to $1.5 billion.”