Digital advertising and marketing: only the best ideas worldwide, since 2003

Nokia, The Passenger

February 21, 2007 at 4:19 by Martina Comments

Nokia has just launched on the market a multimedia car kit, and it’s promoting it with a nice videoadvergame. The site is called “The Passenger”, and from the very first sight it looks like every other branded entertainment site (I don’t know why, but I feel these kind of sites all look somehow the same) and it features a video driving game around Paris.
nokia_passenger.jpg
A driver, a femme fatal and another mysterious man are the characters who support the user in the interactive experience. As you know, I’m very picky when it comes to advergames evalutation, but in this case I can admit I was impressed… it’s video based (and therefore innovative) and quite fun to play (for a few minutes :-)
If you want to learn more about the project, you can check out Netanel’s blog.

3 Responses to Nokia, The Passenger

  1. ano says:

    It is actually very bad. It’s a linear narrative. Perhaps if you could make a wrong turn and found your way, or crash if you felt like it or something unexpected.. There is only one way to go, along the way the of the video shoot. There is no sense of discovery, nothing unexpected and the experience with the jaggie video clip is also unsatisfying. All together I would say it’s rather mediocre.

  2. Eugen Suman says:

    Yes, it’s pretty bad. I even left it take turns by itself, at the minor ones it doesn’t matter, even if you don’t turn the wheel, the car will turn. didn’t like it.

  3. Mister Ham says:

    I agree: really bad! And honestly, can someone tell me the reason why the navigation system is the hero, but the wanna be french lady is giving directions?
    This all smells like the client wanted “something like” VW unpimp my ride. Even copying the aspect of using a woman with a strange accent. Thats a shame.
    And next to this: The game sucks as it doesnt work like it should work. The execution is just a compromise of what is possible today and what might be possible in 5 years. This compromise tastes like compromise and is not convincing. It pretends beeing interactive, but its not. Branded entertainment should make sence. Here its just show off.

Advertise here