Lingerie brand Agent Provocateur just released “the most scandalous experience ever seen on a AP website”.
The interactive advermovie (or something like that) consists of a full browser movie, which leads you into a dark castle, full of mistresses in sexy underwear.Your mission is to save a virgin by making the right choices. A really great way of showing new products while entertaining the visitor. Similar to AXE’s Let The Game Continue, but one step further. Well done. The agency is Hi-Res.
EA Sports has launched a mini-site to promote the 2008 edition of the videogame Fifa. Can you Fifa 08? features a series of videos in which popular players like Ronaldinho, Ramos and Rooney are challenged to imitate themselves and replicate on improvised pitches the tricks they perform in the videogame. The site has a good interface and an interesting map that allows visitors to navigate through key moments of the video. Unfortunately the overall Fifa experience is not as smooth as it might have been. Can you Fifa 08? only features the campaign videos, to find out more about the game you have to migrate to another site, much more traditional and, I’m sorry, “boring”. It would have been great to see the campaign concept exploited to a deeper and more integrated level.
Nokia has just launched on the market a multimedia car kit, and it’s promoting it with a nice videoadvergame. The site is called “The Passenger”, and from the very first sight it looks like every other branded entertainment site (I don’t know why, but I feel these kind of sites all look somehow the same) and it features a video driving game around Paris. A driver, a femme fatal and another mysterious man are the characters who support the user in the interactive experience. As you know, I’m very picky when it comes to advergames evalutation, but in this case I can admit I was impressed… it’s video based (and therefore innovative) and quite fun to play (for a few minutes If you want to learn more about the project, you can check out Netanel’s blog.
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