Southern Comfort was one of my favorite commercials of 2012. Now the dude with the brown speedo is back with his own website (also on mobile) to help you figuring out the weather around the world. The experience isn’t really interactive, but it’s still quite amusing to see the comfortable guy always at ease no matter the weather conditions. Read more…
If tomorrow morning you won’t know what to wear, there is now a website that can inspire you. Fashion brand Pimkie has launched a pretty sweet project that helps consumers understand the colors “of the moment” in the major European fashion capitals like Milan, Paris and Antwerpen. Read more…
Wrangler did it again. The new website to showcase the Spring/Summer collection doesn’t disappoint nor gets boring. Like in a movie sequel it’s not easy to repeat success in the digital age, especially when it comes to a website experience. Interactivity is pretty minimal but the drag & release trick proves pretty fun to trigger the storytelling.
BBH Asia Pacific has created an interesting website for Levi’s. Using Google Maps they turned denims into continents you can navigate. Moving from city to city you can discover a beautiful illustration overlaying the collection and unveil nonsense stories of a fictional (?) rock band. Read more…
If you love chocolate, you should have a look at Pierre Marcolini’s new website. In my opinion, it’s a clear example of how difficult it is to create an online experience around food.
Great photographs and few words make the difference. But in this case I don’t feel completely satisfied. The pleasure of a real piece of chocolate is just impossible to reproduce digitally.
Corteo is the new show from the Cirque du Soleil, done to commemorate their 25th anniversary. Seizing that, Uniqlo and Cirque du Soleil have teamed up to release this wonderful site called Uniqlo meets Corteo.
I like the interface of the website launched in Japan by Volkswagen to promote its new Tiguan model. The car is at the center of the stage, while all around you find questions (and answers) about its characteristics. This is definitely not the usual way to present a car, it requires a bit of effort from the user and therefore more engagement.
Of course this choice has also a negative side as it might result annoying to the less intuitive and patient users. I would have rather chosen this path for a car with a younger audience (eg. Smart).
From Japan, a new website that, if I understood it correctly (?! is extremely cool. But let’s proceed with order… First of all, the link: Tutuanna is a Japanese underwear brand that has recently launched a virtual showcase of its entire collection.
The design is very nice, very feminine and, most importantly very functional. There is also an help menu that supports even the less experienced visitors.
If you are a Pokemon fan, you’ll love this global website recently launched by Nintendo. It’s the GTS Journal, a Wall Street Journal for Pokemons.
Actually there isn’t much you can do on the site a part from watching the lovely illustrations (that change everyday, of course) and drawing with a coloured pencil all around the Pokemon (but not on it!!).
Probably a website for true fans only. via
Lingerie brand Agent Provocateur just released “the most scandalous experience ever seen on a AP website”.
The interactive advermovie (or something like that) consists of a full browser movie, which leads you into a dark castle, full of mistresses in sexy underwear.Your mission is to save a virgin by making the right choices. A really great way of showing new products while entertaining the visitor. Similar to AXE’s Let The Game Continue, but one step further. Well done. The agency is Hi-Res.
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