Welcome to a dream, or is it? Find out for yourself in five beautifully produced interactive artworks, each featuring an iconic look from Wranglers Spring/Summer 2013 collection. The only pesky thing is the 5 different heaving loading screens. Creative: Team Kokokaka
Wrangler and Stink Digital have iterated their series of interactive videos with “Keep True”. This is their Fall/Winter collection experience and as in its predecessors, simple ‘drag and release’ interactions drive the story. Lovely soundscape as well. Read more…
Wrangler did it again. The new website to showcase the Spring/Summer collection doesn’t disappoint nor gets boring. Like in a movie sequel it’s not easy to repeat success in the digital age, especially when it comes to a website experience. Interactivity is pretty minimal but the drag & release trick proves pretty fun to trigger the storytelling.
Wrangler Europe is online with a new website to promote its Fall/Winter collection. Having worked on denim websites myself, I know I have a very critic approach to these kind of projects. To be honest, I like the idea of a video (catwalk style) presentation, but I miss a deeper level of content to find out more about the product.
I believe the use of video for denim presentation should be considered mandatory from now on. It should really represent the starting point, not the end of a street/fashion project.The Wrangler website looks nice, but also rather flat if you think about some other denim brands digital experiences launched in the last year or so.
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