Footlocker has launched a very nice website to promote its exclusive Nike model, the Tuned 10.
It must be pleasant for a highly reputed brand like Nike to know it can rely on its distributors to maintain its high standards of creativity. The ergonomy, navigation, animations, content, graphism benefit from a very good execution. The site cleverly exploits the shape and colours of the product. You can experience the shoes assets through simple but modern casual advergames. A little bit abstract you might say … but this why the integration is well executed.
From Russia a good website to introduce the new Daewoo Matiz. Visitors are invited to move around the city to discover the car’s models. It’s night so the urban setting looks rather charming, I’m sure you’ll appreciate it even if it’s in Russian. Just take your time while the site loads the first time you visit it… [news via Fred Cavazza]
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