Footlocker has launched a very nice website to promote its exclusive Nike model, the Tuned 10.
It must be pleasant for a highly reputed brand like Nike to know it can rely on its distributors to maintain its high standards of creativity. The ergonomy, navigation, animations, content, graphism benefit from a very good execution. The site cleverly exploits the shape and colours of the product. You can experience the shoes assets through simple but modern casual advergames. A little bit abstract you might say … but this why the integration is well executed.
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