I like the interface of the website launched in Japan by Volkswagen to promote its new Tiguan model. The car is at the center of the stage, while all around you find questions (and answers) about its characteristics. This is definitely not the usual way to present a car, it requires a bit of effort from the user and therefore more engagement.
Of course this choice has also a negative side as it might result annoying to the less intuitive and patient users. I would have rather chosen this path for a car with a younger audience (eg. Smart).
In France, Volkswagen is launching the new Tiguan 4×4 with a driving advergame in the jungle. I played the 30″ demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street…
The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people. via Le Buzzer.
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