Digital advertising and marketing: only the best ideas worldwide, since 2003

Drive your Tiguan in the jungle

October 17, 2007 at 8:38 by Martina Comments

In France, Volkswagen is launching the new Tiguan 4×4 with a driving advergame in the jungle. I played the 30″ demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street…

volkswagen_advergame01.jpg

The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people.
via Le Buzzer.

5 Responses to Drive your Tiguan in the jungle

  1. Floris H says:

    Even worse: I have to enregister myself! Useless.

  2. Adrian says:

    As good as the game is there is no excuse for an awful user experience. I think brands should be concentrating on environments like Flash for games like this, even if it means having to sacrifice the fancy 3D graphics.

  3. Martina says:

    @Floris: to play the demo you don’t have to register
    @Adrian: I agree with you, if a game is good, but nobody plays it because of the plugin to install the mission is not accomplished…

  4. pim says:

    The 3D Life Player is not supported under Microsoft Windows Vista and this Web browser. Please use another Web browser

  5. I was able to install all the plugins (on Windows XP), and the videogame is really good. Nice graphics, nice experience. However, I had to wait three minuts until everything was installed in my computer…

Advertise here