In Italy, jobs site Monster has launched an online postcard to wish his visitors Merry Christmas. Maybe it’s not really a Christmas related postcard, but it’s still a nice idea, which could work quite well in Italy, generating some viral effect. Turn your speakers on, and then click on the monuments on the map, you will be invited in local dialect to get a job… soon!
AdWeek reports Monster has decided to change its advertising agency, saying goodbye to Deutsch. Both parts declined to provide details about the decision, but we can expect Monster to announce its intentions in the upcoming weeks.
�Portraits� the new Monster’s campaign is now online with a series of rich media ads. Among he the websites presenting the ads there are Weather.com, About and Lycos, which features a special job section in partnership with Monster.
Monster Inc. said it will not renew online advertising agreements with America Online Inc. and MSN Internet Service. It will instead redirect about $50 million per year on targeted, national and local marketing initiatives to raise its overall advertising mix, including broadcast. You can read more about it on Yahoo! News.
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