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Levi’s Mix it Up

May 27, 2008 at 10:38 by Martina Comments

I’m (positively) impressed by the number of interactive project Levi’s is launching to push its Spring Summer Collection. After Copper Waste and Cut to Reveal You it’s time for Mix It Up coming once again from Asia/Pacific.

levismixit.jpg


The cubes idea isn’t new (G-Star and Diesel already used it), but I really like the drag & spin interaction and the backdrops that are open to accomodate photos uploaded by the users. It’s a quick and easy user generated content mechanism that makes a product site at least a bit interactive…

levismixit2.jpg

Last but not least, the soundtrack is definitely catchy! It would be great if someone could leave a comment with the name of the agency behind this project. Thanks!

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One Response to Levi’s Mix it Up

  1. Jason says:

    Most of interactive works for Levi’s have been done by OgilvyOne Singapore.

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