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O2 pushes MMS in Ireland

May 4, 2005 at 8:18 by Martina Comments

Digital Bulletin reports 02 Ireland has launched an interactive campaign with a competition to promote MMS. The creative, by Agency Republic, invites user to give their own interpretation of a famous movie title, representing it with an digital mobile picture. MMS have to be sent to a shortcode in order to win a fabulous trip to Hollywood.

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