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Online campaign for RAS Insurance

May 4, 2005 at 2:19 by Martina Comments

Italian insurance company RAS has launched an online campaign to present its new car insurance options. The creativity (by Nurun) is focused on the idea of “moving protection” and the ads will go live on Virgilio, MSN, Libero and Tiscali. Patrizia Clò, Internet marketing manager at RAS explains on Daily Media that their goal is to acquire new customers, driving them to the site and inviting them to ask for a preemption. RAS is one of the few Italian insurance companies that strongly believes the Internet can be effective in its marketing strategies; usually they invest online 50 to 70 thousand Euros for each campaign.

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