Italian insurance company RAS has launched an online campaign to present its new car insurance options. The creativity (by Nurun) is focused on the idea of “moving protection” and the ads will go live on Virgilio, MSN, Libero and Tiscali. Patrizia Clò, Internet marketing manager at RAS explains on Daily Media that their goal is to acquire new customers, driving them to the site and inviting them to ask for a preemption. RAS is one of the few Italian insurance companies that strongly believes the Internet can be effective in its marketing strategies; usually they invest online 50 to 70 thousand Euros for each campaign.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen