Firstborn has recently launched a simple yet effective digital experience to explain common misconception about well-being and insurances in the US. It’s nothing more, nothing less than a promo for an insurance company called Aflac, so it’s good to see it’s not the usual boring corporate website you would expect for such a client.
What I really like is the communication approach that starts with the “attract and engage” phase. If this first part proves effective, consumers will be more likely to stay on the website, listen to the additional facts or promotional info the brand wants to get through and possibly convert their attention into a quote request. It’s as simple as that… but how often do we remember to follow this path when we plan a digital experience?
You can take it for fun, or you can take it seriously. It’s up to you. Discover how healthy is your lifestyle with this simple test put online by the British insurance company Pru Health.
I’m too borderline to share my results (the only positive thing is that I don’t smoke). I’m wondering if they’re tracking the results and keep the info for when someone asks for a quote…
Motorcycle insurance company Bennetts is online with a racing advergame to drive brand awareness and generate sales. The game, challenging players to “takes the babes to the limit” has been developed by Dig For Fire. Red Line Racer is rather funny to play, but I’m sure a lot of men will find the website worth a visit rather because of beautiful girls that “decorate” it. Marketing Direct reports that in a month more than 165,000 people have played it over four million times.
Italian insurance company RAS has launched an online campaign to present its new car insurance options. The creativity (by Nurun) is focused on the idea of “moving protection” and the ads will go live on Virgilio, MSN, Libero and Tiscali. Patrizia Clò, Internet marketing manager at RAS explains on Daily Media that their goal is to acquire new customers, driving them to the site and inviting them to ask for a preemption. RAS is one of the few Italian insurance companies that strongly believes the Internet can be effective in its marketing strategies; usually they invest online 50 to 70 thousand Euros for each campaign.
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