Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: health

Whisper: Happy it’s here

on August 26, 2009 by Martina Comments

This morning, when I opened Valerie’s email at first I thought… ehm, what the hell is she sending me… even if I’m a woman, I don’t want to go online to learn more about “those days”… But then I put on my professional “mask”, I gave the website a look, and I changed my mind.

Arc Worldwide Singapore did an excellent job in handling a taboo topic such as the menstrual cycle. And they did well because they thought differently. Instead of thinking about the product they were asked to promote, they thought about the consumers and about what really matters to them.

Read more…

File under: , , ,

How healthy is your lifestyle?

on September 15, 2008 by Martina Comments

You can take it for fun, or you can take it seriously. It’s up to you. Discover how healthy is your lifestyle with this simple test put online by the British insurance company Pru Health.

I’m too borderline to share my results (the only positive thing is that I don’t smoke). I’m wondering if they’re tracking the results and keep the info for when someone asks for a quote…

File under: , , ,

Advertise here