This morning, when I opened Valerie’s email at first I thought… ehm, what the hell is she sending me… even if I’m a woman, I don’t want to go online to learn more about “those days”… But then I put on my professional “mask”, I gave the website a look, and I changed my mind.
Arc Worldwide Singapore did an excellent job in handling a taboo topic such as the menstrual cycle. And they did well because they thought differently. Instead of thinking about the product they were asked to promote, they thought about the consumers and about what really matters to them.
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