Vooza is “like Spotify meets Grindr except for rental cars but run like it was for a hotel.” The team behind this new app discusses its functionality, the design philosophy, learning from failure, and Radimparency. Yes, you’ve read correctly: Radimperancy is a contraction of radical, impactful transparency. You better sign up to their updates immediately, this will be huge. Like a volcano disrupting. Read more…
In the UK, the BBC has just released a commercial to promote its coverage of the upcoming London Olympics. The 60 seconds animated video, which shows the United Kingdom landscape transformed into a giant sport arena, is generating quite a lot of buzz online. The choice of creating an animation instead of filming real athletes is very much under discussion by the public and quite a lot of people don’t like the stylized cartoonish approach. Read more…
My previous post about TV marketing on the Web is just 2 days old, and the BBC is here again to surprise us with another impressive spot created to promote its coverage of the Olympic Games.
As explained on the BBC website, the animated sequence, based on the classical Chinese novel, “Journey to the West”, has been produced by Damon Albarn and Jamie Hewlett, the men behind virtual band Gorillaz. It will feature on TV, radio, web and mobile, introducing coverage of the Games on BBC Sport – the Olympic broadcaster in the UK.
I am impressed by the quality of the promo the BBC has created to present its upcoming TV production dedicated to the story of Saddam Hussein and his family. The agency is Red Bee Media (+ Post), the production is by Finish.
The video has been released only a few days ago, but already some of the most popular blogs and creative websites are talking about it, and more and more people is watching it. And this makes me think of the power the Web can have in supporting TV consuption. Once again I think we can look at the Internet not as a threat but rather as TV’s best friend. Not only a TV spot can send traffic to a website, the relationship can also work the other way around: an online content can push consumers to watch more TV. And the BBC piece clearly goes in this direction.
The new BBC website is now online and is worth a visit. It has been designed like a netvibes or an iGoogle. You can cutomize the homepage: change its colour or the font, choose the topics you are interested into, edit them, and move them around with a click & drag action.
It is interesting to see how this media institution tries to keep itself up to date, and manage to go through the ages.
The homepage is easy to use. But the biggest challenge was probably not to be graphically boring and sad, as that kind of platforms can end up being. And if the layout is inevitably very structured and strict the design is not too bad after all, and you hope the other old school BBC sections will soon be inspired for their design!
Even if this is not a TV ad, I’m sure that you will enjoy it. It’s the making-of montage of the Omaha Beach invasion of World War II re-created for a BBC Timewatch documentary. Even if you have a low budget, if you have great skills and creativity, the sky is the limit!
Next autumn the BBC will launch an online only TV series, the Wannebes. Netimperative reports the show will be broadcasted through a website which will also feature related animations and games. The series will allow users to interact with the 14 episodes, providing the characters with advices on their relationships and life choices.
Wannabes is the title of the interactive soap opera the BBC will launch in 2006. BBC News explains two episodes of the web-only soap opera will be available every week. They will feature interactive elements enabling viewers to influence the content. The show will use a mix of traditional drama writers and those from a games industry background. Sounds like the perfect kind of content for the iPod video also…
In the UK, the BBC has just launched “Your shout” a trial service which allows football fans to send in 3G video messages with their opinions on football. The best video comments will be shown on Saturday’s Football Focus and on the Football Focus website. The technology for this service has been developed by VoxSurf. Andy Munarriz, co-founder of VoxSurf explains:“It combines the immediacy of the phone with the excitement of video to allow anyone to create personalised content and become a football pundit. With 3G becoming mainstream we see major opportunities for leading broadcasters to get even closer to their viewers.”
7NK Murder Mystery Game (by Littleloud) is a gothic horror story inspired to Shakespeare’s plays. The BBC has just launched it to support its Shakespeare drama season this autumn. At the moment only a preview is available, but the game full game will be online from next week. As explained on New Media Age (reg. req.) players will be asked to solve and prevent crimes based on Shakespeare’s plots. A comprehensive mini-site is online to support the BBC “Shakespeare – Re-Told’ series of TV and radio programs”. Of course there is also space for some user generated content: a competition invites schoolchildren to write their own 60 second interpretation of a Shakespeare story to appear on the site.
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