Revenue, revenue, revenue. The BBC is not immune from the money attraction, and is about to start selling advertising spaces on its website, but only to overseas visitors. In an interview published today on The Guardian Ashley Highfield, director of new media and technology explains the BBC is getting ready to start selling downloads of popular programs over the Internet. Since almost half of the traffic bbc.co.uk gets comes from abroad (22.8 million of the website’s 48.1 million average monthly users) and the technology now allows much more precise geotargeting, the UK media giant is also considering to add ads to elements of its website, to be displayed when overseas users visit the pages.
New Media Collective has created an advergame for the BBC to promote the new “Doctor Who” series currently on air. Digital Bulletin says the game is attracting players from all around the world, providing an amazing feedback both to the Tv channel and to the agency behind it. If you want to give it a try, this is the link.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy