BBC ready to start selling online advertising spaces
Revenue, revenue, revenue. The BBC is not immune from the money attraction, and is about to start selling advertising spaces on its website, but only to overseas visitors. In an interview published today on The Guardian Ashley Highfield, director of new media and technology explains the BBC is getting ready to start selling downloads of popular programs over the Internet. Since almost half of the traffic bbc.co.uk gets comes from abroad (22.8 million of the website’s 48.1 million average monthly users) and the technology now allows much more precise geotargeting, the UK media giant is also considering to add ads to elements of its website, to be displayed when overseas users visit the pages.