User generated content and 3G phones
In the UK, the BBC has just launched “Your shout” a trial service which allows football fans to send in 3G video messages with their opinions on football. The best video comments will be shown on Saturday’s Football Focus and on the Football Focus website.
The technology for this service has been developed by VoxSurf. Andy Munarriz, co-founder of VoxSurf explains:
User generated content is getting hotter and hotter. And if brands manage to engage prospects through mobile phones, than the possibility of an anytime/anywhere (pull) communication will definitely boost the value of the relationship.
Fonestarz and Vodafone for example, have just launched a series of celebrity spotting videos (by Splash), and they plan to open the space also for user generated content. New Paparazzi wanted.
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