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Tag archives: football

Football Transfer Window

on September 9, 2013 by Mark Comments

New season, new signings. This is the new transfer window visualisation across the ten main European leagues. Pretty cool way to see what team is making what choices and the money they are spending. The graphics are nicely laid out and I like the lines coming in and going out representing where players have been and are going. Read more…

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Adidas light up Leo Messi

on August 4, 2013 by Jeremy Comments

The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights. Read more…

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Adidas Nitrocharge Power Pitch

on July 8, 2013 by Tim Comments

This idea is easy to explain: The energy of the players dictated the lighting of the pitch. How did they actually connect the two? That must lie in the magic of the Nitrocharge boot. Read more…

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The WWF deforested football field

on April 9, 2013 by Martina Comments

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…

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Adidas Team Messi

on April 2, 2013 by Mark Comments

Another site that is using facebook connect to put you in the site. Adidas want you to join team Messi and keep the game beautiful. An interactive pledge with personal story-lines, easter eggs, and the ability to control projection mapped 3D screens. Read more…

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Coke Encourage-meter

on November 10, 2011 by Mark Comments

I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!

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Sound of Football

on November 2, 2011 by Mark Comments

Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound. As a first test, they arranged a football match between a team of visually impaired players and a team of former professional footballers. They wanted to see how they would perform under equal conditions – in a match where no one can see. Read more…

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Twittercasting: football, tweets & infographics

on September 23, 2011 by Martina Comments

Watching football on TV is no longer just an experience to enjoy with the friends that are physically in the same room or bar as you are. Over the last year or so Facebook, but most of all Twitter, have added a new dimension to live sports. I don’t know if I can dare calling it “Twittercasting” but the number of people who watch a game on TV and share comments and feelings about it with the rest of the world via Twitter is growing and growing. Read more…

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Parental Control for Football addicts

on July 7, 2011 by Martina Comments

Football (I mean, soccer) is more than a passion. In some countries, and Brazil is one of those, football is a faith. Once you have a favorite team, your loyalty to such team will last forever. And you expect your children to follow your same worship and support the same team you support… So, if you have been nodding while reading the previous couple of sentences, you will simply love this idea made in Brazil.

Read more…

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Be a Real player

on December 29, 2008 by Martina Comments

I’m a bit late with this, but the idea was nice, so I post about it anyway. Back in the beginning of December, to support Real Madrid in the challenge vs Barcelona, BWin, sponsor of the team, has put online an interesting activation action for the team supporters. Dubbed Metete Dentro (something like “put yourself inside”) the site invites users to pick a Real Madrid player and then see themselves as the player exulting after a goal.

A part from the monster-like outcome (forget the screenshot below!), I think it’s a nice idea, that works very well in generating buzz among the supporters of such a popular team.

The mechanism is the usual… upload a photo of yourself or simply turn on the webcam and the trick is done. Unfortunately the action didn’t bring much luck to Real Madrid as they lost the match…

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