Tag archives: football

The WWF deforested football field

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…

Adidas Team Messi

Another site that is using facebook connect to put you in the site. Adidas want you to join team Messi and keep the game beautiful. An interactive pledge with personal story-lines, easter eggs, and the ability to control projection mapped 3D screens. Read more…

Coke Encourage-meter

I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!

Sound of Football

Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound. As a first test, they arranged a football match between a team of visually impaired players and a team of former professional footballers. They wanted to see how they would perform under equal conditions – in a match where no one can see. Read more…

Twittercasting: football, tweets & infographics

Watching football on TV is no longer just an experience to enjoy with the friends that are physically in the same room or bar as you are. Over the last year or so Facebook, but most of all Twitter, have added a new dimension to live sports. I don’t know if I can dare calling it “Twittercasting” but the number of people who watch a game on TV and share comments and feelings about it with the rest of the world via Twitter is growing and growing. Read more…

Parental Control for Football addicts

Football (I mean, soccer) is more than a passion. In some countries, and Brazil is one of those, football is a faith. Once you have a favorite team, your loyalty to such team will last forever. And you expect your children to follow your same worship and support the same team you support… So, if you have been nodding while reading the previous couple of sentences, you will simply love this idea made in Brazil.

Read more…

Be a Real player

I’m a bit late with this, but the idea was nice, so I post about it anyway. Back in the beginning of December, to support Real Madrid in the challenge vs Barcelona, BWin, sponsor of the team, has put online an interesting activation action for the team supporters. Dubbed Metete Dentro (something like “put yourself inside”) the site invites users to pick a Real Madrid player and then see themselves as the player exulting after a goal.

A part from the monster-like outcome (forget the screenshot below!), I think it’s a nice idea, that works very well in generating buzz among the supporters of such a popular team.

The mechanism is the usual… upload a photo of yourself or simply turn on the webcam and the trick is done. Unfortunately the action didn’t bring much luck to Real Madrid as they lost the match…

Introducing… Nike Goal for the iPhone

I apologise, but I need again some space for self promotion… I’m very proud to share with you Nike Goal, an application for the iPhone that we at Nike Italy developed together with the Italian agency H-Art. Nike Goal has launched only seven days ago, with no press release, no promotion at all, but it’s already one of the most downloaded free applications on iTunes Apps Store Italia.

Nike Goal is an application that brings the world of Nikefootball.com live on your iPhone. It features live scores from the Serie A matches, highlighting the goals by Nike players and showing the boot they are wearing. On top of this, Nike Goal features also all the latest news about Nike products, players and stories. And this is just the beginning, we have a lot of ideas to make it richer, more interactive and fun to use!

Read more…

Danone: football for kids

In Spain Danone is running an integrated campaign to target kids who love football on the way to Germany 2006. They have created a site, danet.es in which users can navigate as if they were walking around a stadium (moving from the bar to the locker room or the press room etc…). Images of Ronaldinho, Danet’s testimonial, are everywhere, but the site offers more than just his smiling “bunny” face. It is definitely content rich, and the interface offers a good experience to discover all the goodies available. As explained on Marketing Directo, mobile is also part of the effort, with branded content available for download.

Nike launches video podcasting push

Nike has just launched a multimedia campaign starring Ronaldinho and the new Tiempo Legend shoe. As NMA explains, the campaign includes mobile, online and video podcasting push. Nike is going to be the first brand to enable consumers to download Ronaldinho’s video on their iPod. There is no above-the-line media spend for the campaign, so Nike will only rely on word-of-mouth to spread the idea. The campaign idea is great, I mean, the fact that they combine digital channels to deliver the message, but I saw the video and it isn’t really as good as I expected. Ok, I’m not a big football fan, nor a football player but I found it rather boring.