Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: Grey

Only for Children

on May 7, 2013 by Tim Comments

This is a classic poster campaign with a twist. To help children who are suffering abuse, the poster shows a message only visible from a low vantage point. Read more…

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The WWF deforested football field

on April 9, 2013 by Martina Comments

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…

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Seat Surprise Taxi Fare

on April 9, 2013 by Martina Comments

I’m a big fan of experience marketing, and I especially like it when agencies add a touch of wit and sense of humor to it. This case study we received from Germany does a pretty good job in exposing people to a Seat technology without even getting close to a boring explanation of the technical details nor the a painful sales pitch focused on reduced consumption. Read more…

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