In-flight advertising is usually boring as hell and more intrusive than a pop-up banner on an iPad. You can’t skip it nor ignore it, you just have to face it. But my guess is that you might actually like (or at least appreciate the surprise effect) of a recent Durex inflight marketing execution made in Poland. The pre-flight safety demonstration for the first time included a few additional tips for those planning an holiday with plenty of fun… Read more…
From Poland, a smart campaign by McDonald’s where the promo message is integrated in the train station timetables. How much time have you got before your train leaves? Did you just get delayed by 20 minutes? Perfect, this gives you time to enjoy a Cheeseburger and some fries. Read more…
I feel bad for not being able to blog as often as I would (and should) but spring is an extremely busy period at work, so I just hope you will excuse me… To get back on track, I start with a Polish website I found through The FWA. It’s the Ecco World, an endless walk around the globe to discover the spring summer collection of the brand.
It’s a lovely and innovative experience… maybe the shoes are not that nice, but the navigation makes the difference to appreciate the products.
Explore the world of Sony Walkman from a completely different perspective. In Poland they just launched a great website that illustrates the past and the present of portable music with illustrations and animations.
It’s a must see even if you know from the beginning you aren’t going to understand a word The characters are lovely designed and animated, and even if almost everything is just black & white nothing results boring nor gloomy.
My favourite part of the site is the store locator, probably too dark and mysterious to be in line with the McD brand, but definitely kind of fascinating (and now ask me how can a store locator be fascinating… ??!! .
Keep your laundry ultraclean. We all love gadgets, and I especially love this idea Saatchi & Saatchi Warsaw idea to promote Ariel detergents.
It’s always interesting to see how global concepts/guidelines set by brands’ headquarters are then developed on a local level. The example I bring you today is the one from Nokia and its L’Amour collection, see through the eyes of its Polish subsidiary. A touch of luxury and art meet technology and get a twist of user generated content, of course without forgetting to add a contest. Browse emotions, submit emotions and share emotions in a dark and stylish online environment. The site is also in English, so don’t be scared to click and visit it… And if this can make you feel any better, Nokia fans see a world full of love, as this is the most submitted emotion… The agency behind it is K2.
In Poland, Coca-Cola is online with an advergaming site to celebrate the Christmas period. The site features a total of six advergames. I managed to play only a Xmas-Coke version of the popular Chinese game Mahjong, then my score wasn’t good enough to access the second game. And here comes the best part of the site: only the first advergame is open to everybody, all the others require a minimum score to enter. If games are good and funny to play I really think this is a sticky idea to keep people on the site. Sorry but my Polish is not good enough to tell you if there is also a competition associated to the site. If any reader can help… thank you!
It took six months to develop it, but it’s really worth playing. The water drop advergame has been created by Polish agency Max Weber for Sanitec Kolo, to promote a special sanitary surface called Reflex. The core idea was to build an interactive droplet acting and looking like a real one in real Reflex Kolo environment. The game is also in English, but at the moment you need a password to enter (you can get it online). I’m not sure I can give you mine, I don’t want to spoil the viral campaign This advergame recently won the Silver Drum at the Golden Drum 2005 Festival (“Beyond the banner advertising”).
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