My favourite part of the site is the store locator, probably too dark and mysterious to be in line with the McD brand, but definitely kind of fascinating (and now ask me how can a store locator be fascinating… ??!! .
McDonald’s is running a six weeks online campaign to promote its new Fruit & Walnut Salad and target African-American women. ClickZ reports the creativity is by ImagineThat which together with McD’s multicultural marketing agency Burrell, developed a series of engaging rich media that include a quick and easy gaming mechanism. The first results are pretty good despite the rather intrusive format the food chain has decided to use. In particular, McD is using the United Virtualities’ Ooqa-Ooqa branded-browser takeover which replaces the page standard navigation with a McDonald’s themed navigation. This format is exclusively running on Bet.com however, once again the only supported browser is Internet Explorer so I cannot see how this technology works
McDonalds is launching a new turkey sandwich in Canada and has hired a bunch of “sandwich-men” to promote it. The campaign, created by Cossette Communication-Marketing, also includes print, radio and tv advertising and a web effort. Cossette is currently doing a good job promoting McD in Canada. They are producing excellent creativity as the best Online Integrated Campaign award won last October for the campaign “McDonald’s 1-Stories: Phase1″ confirms (watch their work here). The interactive arm of Cossette is Fjord Interactive Marketing + Technology formed by last year merging of Cossette Interactive and Proximi-T.
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