From Poland, a smart campaign by McDonald’s where the promo message is integrated in the train station timetables. How much time have you got before your train leaves? Did you just get delayed by 20 minutes? Perfect, this gives you time to enjoy a Cheeseburger and some fries. Read more…
OMD, BETC and JCDecaux Innovate surprised visitors of Parisian district La Defense with this interactive photo box by McDonald’s. Making people part of the on-screen interaction as well as sending them a still to their mobile and handing out large prints, the activation created smiles all around.
I believe it’s really an hard job working as a marketer at McDonald’s. As Seth Godin says “all marketers are liars” but trying to tell the story that eating at McD is healthy is very tough. Anyway, the news (via Netimperative) is that the fast food giant has launched a site which allows customers to calculate the nutritional value of McD’s meals. The agency Ralph (ex DS.Emotion) worked with McDonald’s IT department to create a tool where users can calculate their personal Guideline Daily Amounts (GDA) of calories and key nutrients, by inputting details like age, weight and activity level. The site is in three languages (Italian, English and French) and debuted last month during the Olympics, with touch screen kiosks installed at the Winter Olympic village in Turin.
Following the success of last year’s campaign connected to the movie “Finding Nemo”, McD Italy has decided to repeat the “text & win” initiative with “The Incredibles”. Everyone buying a soft drink at McDonald’s will get a code to text to a special number, together with the brand and model of their mobile. Prizes range from logos and ringtones to mobile games and 50 Nokia 3220.
McDonald�s �Cool Train� developed by Tribal DDB Sidney has won two awards at Mobile Marketing Association Awards held last month in Sydney. Tribal DDB won the major award for �Best Use with Radio� and won the Highly Commended award in the overall �Best Integrated� category. As explained on the agency
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