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McDonald’s ‘Cool Train’: a successful wireless campaign

August 25, 2003 at 2:14 by Martina Comments

McDonald�s �Cool Train� developed by Tribal DDB Sidney has won two awards at Mobile Marketing Association Awards held last month in Sydney. Tribal DDB won the major award for �Best Use with Radio� and won the Highly Commended award in the overall �Best Integrated� category.
As explained on the agency

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