Pop-ups: extinction is close?
Pop-ups are annoying and even non-effective but… they are still there, alive and somehow healthy. However, according to the opinion expressed today on IAR, pop-ups are their way to extinction. I particularly liked the way Paul Iaffaldano, Weather.com’s chief revenue officer expressed his opinion about pop-ups :
Let’s meet here in one year time and see what has changed. I’m not so sure pop-ups will disappear so easily.Pop-Ups Under Siege