The site isn’t particularly cool as it looks like an old good and flat JPG, however the advergames section makes the difference with four very nicely developed games. In particular, have a look at the addictive “pop-up game”. via.
Pop-ups, an eternal controversy. The Guardian gets back to the issue providing different points of view and a brief history of pop-ups. will pop-ups ever be stopped? Excellent question with (almost) no answer. The author of the article, Claire Murphy says:“There are two arguments being floated about how the saga will evolve. Forrester Research believes that in a few years some websites will market themselves as being pop-up free, gambling the loss of ad revenue on the hope that they can make more money from subscriptions or banner ads. But Carat’s Horler has a more Machiavellian theory. “The technology exists for sites to detect when users have installed ad-blocking technology. If it’s basically a free site, what’s to stop the media owner automatically excluding that user?” Let battle commence …
Pop-ups are annoying and even non-effective but… they are still there, alive and somehow healthy. However, according to the opinion expressed today on IAR, pop-ups are their way to extinction. I particularly liked the way Paul Iaffaldano, Weather.com’s chief revenue officer expressed his opinion about pop-ups :“I believe from the very bottom of my heart that pop-us, while a very wonderfully ingenious idea, are not the most effective way to reach consumers. I think the industry will move beyond pop-ups in the next year or so.”
Let’s meet here in one year time and see what has changed. I’m not so sure pop-ups will disappear so easily.Pop-Ups Under Siege
UK online media owners will become the first in the world to be asked by their trade body to cap the number of intrusive ad formats appearing on their sites. The news is reported today on New Media Age.
The New York Times Online has been the first Web site to introduce half-page ads, then several others online publications have followed. After several months of practicing this format, it’s interesting to read Zach Rodgers’s (looks like he’s becoming one of my favourite authors article on Turbo Ads presenting agencies opinions. Audi is happy with it as McKinney’s Interactive Supervisor Erin Bredemann says:We felt it was a great way to highlight Audi brand while also increasing awareness of dealers in area”.
In general, experts in the industry seem to agree this is an interesting tool for online brand promotions, however it’s still early to say whether it’s really effective. Personally, as a user, I’m not annoyed by this format, because most of the times it’s just nice to look at it. There has been a lot of creative work on it and it focus on brand promotion, not on hard selling. I mean, it’s a pleasant user experience. As for pop-up windows, if they’re placed in context and graphically nice, I believe they will prove as an effective tool for online strategists.
A new tool to block rich media ads will be soon offered to its subscribers by Earthlink. As described in an article of Yahoo! News, the access provider will help web surfers stopping pop-up and pop-unders. Last August EarthLink launched a pop-up blocker that has been downloaded by 1.2 million customers. On the matter the are different opinions: EarthLink believes that “Pop-up ads started off as a legitimate vehicle for people to monetize their sites but what we saw ended up being used irresponsibly and generated a strong backlash from consumers and tools to control them”. While Jupiter Research associate analyst Nate Elliott was uncertain how many people would actually choose to use the tool: “Most people see Flash content as beneficial because it gives them interesting animation.”.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy