I believe it’s really an hard job working as a marketer at McDonald’s. As Seth Godin says “all marketers are liars” but trying to tell the story that eating at McD is healthy is very tough. Anyway, the news (via Netimperative) is that the fast food giant has launched a site which allows customers to calculate the nutritional value of McD’s meals. The agency Ralph (ex DS.Emotion) worked with McDonald’s IT department to create a tool where users can calculate their personal Guideline Daily Amounts (GDA) of calories and key nutrients, by inputting details like age, weight and activity level. The site is in three languages (Italian, English and French) and debuted last month during the Olympics, with touch screen kiosks installed at the Winter Olympic village in Turin.
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