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Durex, inflight marketing gets a twist

September 6, 2012 at 6:59 by Martina Comments

In-flight advertising is usually boring as hell and more intrusive than a pop-up banner on an iPad. You can’t skip it nor ignore it, you just have to face it. But my guess is that you might actually like (or at least appreciate the surprise effect) of a recent Durex inflight marketing execution made in Poland.
The pre-flight safety demonstration for the first time included a few additional tips for those planning an holiday with plenty of fun…

Forget if the VO is only in Polish. There is really no need to understand what they are saying!

At first it looks like a staged fake, but when you start seeing people’s faces you realize it was real, brave and brilliantly executed. As Tim points out, it must be a fake given the number of cameras they used to show the “surprised” people in the cabin.
And yes, as commented by Mark, this reminds us a lot of the LynxJet campaign back in 2006.

via Golem 13.

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