Andes are back again after teletransporter, friend recovery and now with a cheeky invention that prevents your last beer from falling into the wrong hands. The previous stunts were strategically placed in bars – what’s interesting is that this time the experience extends to the home.
Aim, stain, win. Three words to define this amusing interactive ambient campaign by Ariel, not exactly the coolest brand on earth, but surely among the uncool brands that do a great work with unconventional marketing ideas to attract consumers’ attention. This campaign comes from Sweden and was executed in downtown Stockholm at the Central train station just a few weeks ago. The idea is pretty cool, it’s an advergame with targets & effects in the real world.
I missed this ad by Nike Brazil last month. The only addiction that is good for your body is running. Yes, it’s kind of controversial, but this is the Just Do It spirit, right? Photography and editing have a maniacal vibe, clearly inspired by the movie Requiem for a Dream. The atmosphere is surreal, scary yet fascinating. Probably a language only hard core runners can understand, but still a great commercial for us all, lovers of beautiful things. Read more…
Excellent guerilla marketing campaign by Saatchi & Saatchi New York to highlight the public restroom shortage in New York. Cardboard people were placed around certain locations to get people’s attention to the problem. [via A/D Goodness]
Saatchi & Saatchi Copenhagen for Kilroy Travels, Epica Award winner in 2005 for best Transport & Tourist print campaign.
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