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More public toilets in NYC!

February 24, 2006 at 2:03 by Martina Comments

Excellent guerilla marketing campaign by Saatchi & Saatchi New York to highlight the public restroom shortage in New York. Cardboard people were placed around certain locations to get people’s attention to the problem.
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[via A/D Goodness]


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5 Responses to More public toilets in NYC!

  1. David Wen says:

    Very cool. They look so realistic too.
    You know overseas there are real people who actually do that…

  2. jako says:

    great thing. but I don’t think that they are the first who used cardboard people. for example, it was used in Lithuania couple years ago, it was cops on zebra crossings.

  3. Kseniya says:

    it wuold be more complicated to represent a woman copy, but it would be more interesting, I think///

  4. Carolina de Leon says:

    I really like the idea….creativity is what you need to reach the targets.
    Congratulation to the agency!

  5. rachel says:

    simply wonderful. And even more wonderful because it’s by saatchi & saatchi. absolutely love them. If you’d like to see more examples of interactive media and my opinions/thoughts/humorous comments…
    visit me at http://sorethumbmedia.blogspot.com anytime!
    i’d love to hear from you :-D

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