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eBay’s competitor advertises on eBay (guerrilla style)

February 27, 2006 at 10:30 by Martina Comments

Hebbes.be, eBay’s competitor in Belgium, has just launched an online guerrilla campaign on eBay itself. Basically the agency, snow by LG&F, came up with the idea of selling some items on eBay complete with pictures saying “Sorry, already sold on Hebbes.be“.
hebbe.jpg
Check out the snowboard, the lamp or this motorbike. Hurry up if you want to see the campaign in action, since eBay will be probably remove it sooooooon, no wonder why :-) .
Yes, the pages have been already removed, but here I’ve saved a screenshot of a page: click on the image below to enlarge it.
moto2ebay.jpg


moto2ebay2.jpg

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5 Responses to eBay’s competitor advertises on eBay (guerrilla style)

  1. dave says:

    hahaha, that’s what I call a dared guerilla action! And if you know that LG&F and mortierbrigade are one of the most creative agencies in Belgium, you can be sure they (=mortierbrigade) will respond by another funny action :-)

  2. Pablo says:

    Grrrrrreat!! David against Goliath. Go David Go!

  3. Krisztian says:

    Dead links? :(

  4. freddy says:

    already gone…. did you take any screen grabs by any chance ?

  5. EJ says:

    got some extra screens from the sold snowboard on http://www.marketinginteractive.be/?p=175

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