eBay’s competitor advertises on eBay (guerrilla style)
Hebbes.be, eBay’s competitor in Belgium, has just launched an online guerrilla campaign on eBay itself. Basically the agency, snow by LG&F, came up with the idea of selling some items on eBay complete with pictures saying “Sorry, already sold on Hebbes.be“.
Check out the snowboard, the lamp or this motorbike. Hurry up if you want to see the campaign in action, since eBay will be probably remove it sooooooon, no wonder why .
Yes, the pages have been already removed, but here I’ve saved a screenshot of a page: click on the image below to enlarge it.