The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…
Today (February 7th) is National Sweater Day in Canada and WWF & John St have brought back the Granny Call Centre. We wrote about last year’s edition. What I like about this campaign is the use of digital & social media to drive engagement through a very low tech technology… a phone call with a Granny.
WWF has launched a beautiful iPad app, called WWF Together, with AKQA, to raise awareness on endangered species.
WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, reminding you to put on some knitwear. Read more…
Nokia has recently launched an interesting project that mixes charity and exclusivity. “Face the task” allows consumers to put their hands on an exclusive limited edition version of the Nokia N96 one month before the phone hits the market. There are two ways to get it: either by taking part to a quiz and then entering a draw, or directly paying an amount of 759 Euros that will directly go into the dedicated WWF account for the Red Panda conservation.
The site in itself is simple, nice and strongly video based (the agency should be Farfar). Each of the phone characteristic is told by the actions of a ninja woman in a series of videos that very much reminds of Ang Lee’s Crouching Tiger, Hidden Dragon. When you go full screen the experience gets really immersive, even if the mix of ninjas and technology may result a bit weird.
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