This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband. It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.
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