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Author Archives: Nikolaj

Do it for Denmark – Do it for Mom

on September 30, 2015 by Nikolaj Comments

Danish travel agency Spies is back with another genuinely original and fun take on how to sell more travels: “We’re joining forces with wannabe grandmas in the fight against Denmark’s low birth rate. Introducing Spies Parent Purchase™: Send your child on an active holiday and get a grandchild.” The execution and timing of the film piece is also exceptional. This is one of the project that I would have loved to be a part of.

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The tools from Hyper Island

on June 8, 2015 by Nikolaj Comments

While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools – actually a lot of them – that you might use in your process to create great work. Read more…

The Valentine (blood) Experiment

on February 5, 2015 by Nikolaj Comments

Only 2% of Danish men love Valentine’s Day. Danish agency RBLM is testing the blood of men to see if they can change that. Does it actually make you happier and more energized when you think about love? Read more…

The DNA project – A New Kind of Musical Co-Creation

on September 9, 2014 by Nikolaj Comments

“When the DNA Project is complete, we’ll have a new kind of an album, one that you can reach into and trace each song back to its origin.” J.Viewz Read more…

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The world stopped. Premier League’s over.

on May 15, 2014 by Nikolaj Comments

To mark the end of the Premier League in the UK season we, at Carlsberg, created a movie about the emptiness that fans feel when it’s over. Read more…

Carlsberg: Football has the power to unite

on May 1, 2014 by Nikolaj Comments

This is a bold campaign and a beautiful thought from Carlsberg and Duval Guillaume. I love it but then again I’m not impartial since I work at Carlsberg, but what do you think?

Combining existing technologies to create Happy Hour 2.0

on March 28, 2014 by Nikolaj Comments

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

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Do it for Denmark! – ovulation-based travel discounts

on March 28, 2014 by Nikolaj Comments

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday – one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…

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To all who believe in Christmas – an Xmas prank

on December 17, 2013 by Nikolaj Comments

This is a project that I was involved in and I would love to hear your feedback. When we created the concept for this prankvertising for a Danish supermarket, we set out to play with the question: Does Santa exist? Well, of course he does. But what role should he play? (subtitles in English available) Read more…

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Coolest Safety Instruction Ever

on October 29, 2013 by Nikolaj Comments

What a great move from Virgin America. Yes, it’s been done before by Air New Zealand, but even so, this execution is so good that they managed to hold my attention for the full five minutes. It delivers all the details of passenger flight safety and at the same time does such a good job at making themselves truly likable.

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