Combining existing technologies to create Happy Hour 2.0
Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. #HappyBeertime thrives on two parameters: We are all instagramming at bars as it is, and we all love a good discount on beers. When #HappyBeerTime is running in the bar, guests can prolong the happy hour by tagging their photos #HappyBeerTime and the name of the bar. I think it’s a brilliant mechanism and it seems to benefits everyone. Cheers to that!
Client: Carlsberg Group
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