It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess. As well as celebrating a great year of achievements in 2014, Nike is throwing down the challenge to make 2015 even better.
WWF has launched a beautiful iPad app, called WWF Together, with AKQA, to raise awareness on endangered species.
AKQA has (not so) recently launched the new European website for Nike Free shoes. It features excellent animations and a perfect use of video shootages. An emotional experience that definitely delivers a great brand message for Nike. In case you are interested, this is the link to Nike Free USA, which is also nice but not as engaging.
3M UK has launched a massive integrated digital campaign with online advertising, email marketing and online PR, plus a dedicated website: www.3meverywhere.com. The site showcases 3M’s products but most of all hosts an online competition with an advergame to be played watching an interactive film. The game idea is lovely, it engages and entertains while showcasing 3M’s products. It’s one of the best examples of interactivity I’ve ever seen. 3M’s initiative is particularly attractive also because it’s the first of its kind in the B2B sector where usually, as pointed out by Daniel Bonner, creative director at AKQA, advertising tends to be rather bland. As said, the excellent creativity is by AKQA (Congrats!!! I loved the site). [news via E-Consultancy]
AKQA has created a special website, launching today in 11 European countries, to promote the new Xbox Forza Motorsport videogame. Digital Bulletin explains the site is packed with interactive video content. The game is pushed an online campaign (rich media) but also with press, TV and cinema advertising (by McCann Erickson) that invites users to visit the FMC site.
The Body Shop has relaunched its e-commerce web site, improving its offering and its marketing effort in order to target the US market. As DMNews.com explains online promotion will play a key role in supporting the site, with search engine advertising, affiliate marketing and online ads. The site, which has been redesigned by AKQA, targets women aged 25-44. Consumers are able to consult an ingredient glossary that allows them to understand product benefits and find products by ingredient. Tom Bedecarre, AKQA’s Chief Executive Officer commented: “AKQA is proud to work with a values-based company like The Body Shop. We aim to boost The Body Shop’s continued success in ways that respect its customer’s ethical values and build customer loyalty.”
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