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Xbox runs promotion full of interactive videos

May 13, 2005 at 7:48 by Martina Comments

AKQA has created a special website, launching today in 11 European countries, to promote the new Xbox Forza Motorsport videogame. Digital Bulletin explains the site is packed with interactive video content. The game is pushed an online campaign (rich media) but also with press, TV and cinema advertising (by McCann Erickson) that invites users to visit the FMC site.

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