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Tag archives: behavioural economics

Granny Call Centre is back again

on February 7, 2013 by Bridget Comments

Today (February 7th)  is National Sweater Day in Canada and WWF & John St have brought back the Granny Call Centre. We wrote about last year’s edition.  What I like about this campaign is the use of digital & social media to drive engagement through a very low tech technology… a phone call with a Granny.

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Guitar Pee - wee make music

on June 4, 2012 by Bridget Comments

Billboard Brasil brought its slogan Music can come from anywhere to life with this installation that turns a ‘physical need’ into a guitar solo.  ”Guitar Pee” recently toured select bars in Sao Paulo.

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