Have you ever bumped into an old colleague (now working at a competitor agency), and said to yourself: ‘Advertising, what a small world!’. That’s what we did at Publicis Mojo and were promptly inspired to create these 20 small agency planets. Sydney’s advertising elite as tiny worlds. And a challenging game to recognise their HQs. Read more…
Feel like blowing up your house/office…? Using similar technology to the successful The Wilderness Downtown, Chaos in Your Town lets you create a blockbuster robot film featuring your very own street and house. Using Google Maps Street View as the background to the scenes Chaos in Your Town creates an incredible Flash based movie that shows robots walking down your street, targeting your house and blowing it to kingdom come. well worth checking out! Read more…
Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. So cool!
There’s a lot of buzz today around the Editors smart use of Google Street Views to promote their new album In This Light And On This Evening. The whole thing is pretty simple: on their official website you can explore the streets of London that inspired their songs and consequently preview the tracks.
While browsing around visitors can also experience a series of beautiful stills by James Royall. These photos are usually not available on Google Street View and provide Editor’s fan with unique access to the band around London at night. I very much like the idea of integrating real and virtual life. But to be honest, my feeling about this execution is “smart, cool, well done” but not “wow” in the sense that this kind of wise approach to digital tools should be the norm (and maybe it’s beginning to be the norm) and not the “wow” exception. What do you think? via Creative Review
In France you can experience the drive of a Fiat 500 with a virtual trick using Google Street View. On the Happy Drive website you just have to type in your starting point, and then the trip begins. “Driving” is easy, as you use the keyboard to turn or move forward.
I think someone already tried to do something similar a few months ago in Australia, but the Fiat 500 is better executed, even if still it doesn’t result neither smooth nor engaging.
What I love about working in digital marketing is the fact that digital tools can be become even more powerful, cool and engaging if and when they are integrated with the “offline” world. You can apply them to marketing action as well as to art, as this brilliant project made in Pennsylvania demonstrates.
What happened is that a group of people decided to bring to life on Google Street View Sampsonia Way, located in the North of Pittsburgh. As Robin Hewlett and Ben Kinsley, the minds behind the project, explain on the a Street with a view website, Neighbors, and other participants from around the city, staged scenes ranging from a parade and a marathon, to a garage band practice, a seventeenth century sword fight, a heroic rescue and much more. Street View technicians captured 360-degree photographs of the street with the scenes in action and integrated the images into the Street View mapping platform.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy