What I love about working in digital marketing is the fact that digital tools can be become even more powerful, cool and engaging if and when they are integrated with the “offline” world. You can apply them to marketing action as well as to art, as this brilliant project made in Pennsylvania demonstrates.
What happened is that a group of people decided to bring to life on Google Street View Sampsonia Way, located in the North of Pittsburgh. As Robin Hewlett and Ben Kinsley, the minds behind the project, explain on the a Street with a view website, Neighbors, and other participants from around the city, staged scenes ranging from a parade and a marathon, to a garage band practice, a seventeenth century sword fight, a heroic rescue and much more. Street View technicians captured 360-degree photographs of the street with the scenes in action and integrated the images into the Street View mapping platform.
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