Fiat 500 Happy Drive
In France you can experience the drive of a Fiat 500 with a virtual trick using Google Street View. On the Happy Drive website you just have to type in your starting point, and then the trip begins. “Driving” is easy, as you use the keyboard to turn or move forward.
I think someone already tried to do something similar a few months ago in Australia, but the Fiat 500 is better executed, even if still it doesn’t result neither smooth nor engaging.
I think the only interesting part of the project is the integration of Google Street View. But this is a great promotional thing for Google rather than Fiat, as you better experience the software than the car itself… Nevermind… this is still a good lesson to learn. Technology doesn’t always make the difference in a creative idea.
The agency is Agence One.
via Buzzing Bees.