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Fiat 500 Happy Drive

July 12, 2009 at 10:58 by Martina Comments

In France you can experience the drive of a Fiat 500 with a virtual trick using Google Street View. On the Happy Drive website you just have to type in your starting point, and then the trip begins. “Driving” is easy, as you use the keyboard to turn or move forward.

fiat_happ01.jpg

I think someone already tried to do something similar a few months ago in Australia, but the Fiat 500 is better executed, even if still it doesn’t result neither smooth nor engaging.


I think the only interesting part of the project is the integration of Google Street View. But this is a great promotional thing for Google rather than Fiat, as you better experience the software than the car itself… Nevermind… this is still a good lesson to learn. Technology doesn’t always make the difference in a creative idea.

fiat_happ02.jpg

The agency is Agence One.
via Buzzing Bees.

3 Responses to Fiat 500 Happy Drive

  1. Anthony says:

    Tribal DDB did it for the new golf, http://newgolf.com.au/

  2. sunxrise says:

    good advertising…..for google streetview

  3. Jason says:

    What’s the point? Neither the Golf execution or the Fiat make me want to buy the car.

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