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Coke website takes summer off

July 12, 2009 at 10:41 by Martina Comments

In Belgium, Coca-Cola has launched an unusual initiative: it closed its website for summer vacation. If you visit the site you will just see a cheesy animation of the website itself leaving for the sea.

coke_belgium.jpg


Even if the idea looks very/too artificial, I still like the fact Coke has used the “trick” to drive interest around its blog and its Facebook page where all the brand summer initiatives are listed and commented.

coke_belgium2.jpg

via Culture Buzz

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One Response to Coke website takes summer off

  1. Hi Martina, look this viral video
    http://www.youtube.com/watch?v=eRtfVZXH4Pw
    Hugs,
    GJacob

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