Digital advertising and marketing: only the best ideas worldwide, since 2003

Coke website takes summer off

July 12, 2009 at 10:41 by Martina Comments

In Belgium, Coca-Cola has launched an unusual initiative: it closed its website for summer vacation. If you visit the site you will just see a cheesy animation of the website itself leaving for the sea.


Even if the idea looks very/too artificial, I still like the fact Coke has used the “trick” to drive interest around its blog and its Facebook page where all the brand summer initiatives are listed and commented.


via Culture Buzz

File under: , ,

One Response to Coke website takes summer off

  1. Hi Martina, look this viral video

Advertise here