There’s a lot of buzz today around the Editors smart use of Google Street Views to promote their new album In This Light And On This Evening. The whole thing is pretty simple: on their official website you can explore the streets of London that inspired their songs and consequently preview the tracks.
While browsing around visitors can also experience a series of beautiful stills by James Royall. These photos are usually not available on Google Street View and provide Editor’s fan with unique access to the band around London at night. I very much like the idea of integrating real and virtual life. But to be honest, my feeling about this execution is “smart, cool, well done” but not “wow” in the sense that this kind of wise approach to digital tools should be the norm (and maybe it’s beginning to be the norm) and not the “wow” exception. What do you think? via Creative Review
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