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Piggies for London commuters

September 26, 2005 at 11:05 by Martina Comments

BrandRepublic reports reward-based consumer website is giving away anti-stress piggies to London commuters. At Tube and railway stations field marketing teams dressed in pig suits are looking for 25-35 years old women who represent the target audience for this campaign.
The idea (by Tribe) is to generate brand awareness and curiosity, driving traffic to the website.

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