Digital advertising and marketing: only the best ideas worldwide, since 2003

Piggies for London commuters

September 26, 2005 at 11:05 by Martina Comments

img_pig.gifBrandRepublic reports reward-based consumer website Pigsback.com is giving away anti-stress piggies to London commuters. At Tube and railway stations field marketing teams dressed in pig suits are looking for 25-35 years old women who represent the target audience for this campaign.
The idea (by Tribe) is to generate brand awareness and curiosity, driving traffic to the website.

Comments are closed.

Advertise here