Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: Finch

The Most Powerful Arm Ever Invented

on April 3, 2013 by Tim Comments

Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.

Read more…

File under: , , , ,

Lynx Invisible Anarchy

on May 8, 2012 by Tim Comments

Imagine a house full of anarchy – but the only way you could see it, is if you wore the right glasses! Lynx Australia promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of (polarised) glasses was the only way to discover the sexy and anarchic things going on within the house. Read more…

File under: , ,

Snake the Planet

on March 2, 2012 by Tim Comments

“Snake the Planet!” is a project by the Mobile Projection Unit (MPU) in Sydney. Packing a projector, computer and a camera into a nanabin (grandmother’s shopping helper) and taking it out into the streets they are able to play games on any building they choose. This kind of Urban Gaming recognizes the features of facades, doors and windows and replicates them as obstacles within the game ‘Snake’. Read more…

File under: , ,

Advertise here