LYNX partners with Australian Red Cross to encourage young men to donate blood
The local activation extends LYNXâ€™s global â€˜Make Love, Not Warâ€™ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative
Called â€˜Love Is In Your Bloodâ€™, the activation promotes the new LYNX Peace range and aims to get 85,000 Australians to pledge to donate their blood to help save 100,000 lives – enough to fill the MCG.
The activation is a collaboration between communications agencies Soap Creative, Mindshare and Adhesive PR.
The launch film features Wallabies player and LYNX Peace ambassador Adam Ashley-Cooper.
Creative Agency – Soap Creative
PR Agency – Adhesive PR
Media â€“ Mindshare
Activation- Mindshare ESP
Illustrator – Bobby Haiqalsyah (Jacky Winter Group)