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LYNX partners with Australian Red Cross to encourage young men to donate blood

March 28, 2014 at 2:54 by Mark Comments

The local activation extends LYNX’s global ‘Make Love, Not War’ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative

Called ‘Love Is In Your Blood’, the activation promotes the new LYNX Peace range and aims to get 85,000 Australians to pledge to donate their blood to help save 100,000 lives – enough to fill the MCG.

The activation is a collaboration between communications agencies Soap Creative, Mindshare and Adhesive PR.

The launch film features Wallabies player and LYNX Peace ambassador Adam Ashley-Cooper.

Visit the website here

Credits:
Creative Agency – Soap Creative
PR Agency – Adhesive PR
Media – Mindshare
Activation- Mindshare ESP

Illustrator – Bobby Haiqalsyah (Jacky Winter Group)

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